Here is our music video.

Here is the outside panel of my digipak album cover.

Here is the inside panel of my digipak album cover.

Here is the inside panel of my digipak album cover.

Here is a link to my artist's website. Please click on the image below to enter the website.

Friday 17 March 2017

Evaluation Question 2: How does your media product represent particular social groups?

With six main characters being portrayed in our film's opening sequence, we had ample opportunity to represent social groups. We had to make some important decisions regarding the representation of our predominantly teenage cast, because it was important to represent young adults in a way that did not exclude our primary target audience, made up of 15-25 year olds.

We decided that it would be important to not alienate any facets of our audience by having a skew towards an ethnicity or gender in our cast. A lot of media products create complex and meaningful identities in their teenage ensemble cast by having a diverse band of characters of different ethnicities and genders.


When deciding how to represent particular social groups, we decided both to use and challenge certain stereotypes associated with those social groups. Please observe my presentation below on our intentions and motivations when choosing how to represent young in our film opening.


Press the play button to start the presentation, or navigate the slides by clicking on the dots at the bottom of the screen. Press the bottom right corner to make full screen.

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